Senior Advertising & Marketing Leader

• An accomplished, dedicated and collaborative senior marketer and strategic thinker with proven track record and focus in leading and delivering hundreds of successful B2C and B2B marketing campaigns and strategies across various industries, as well as contributions to team-based marketing initiatives.

• Valued team member and problem solver with noted strength in leading data-driven digital activity, social media, content and integrated marketing campaigns, complemented by a capacity to transform technical data into realistic insights, business strategy and multi-channel initiatives that deliver results. Expert in engaging a strategic, creative and rich blend of contemporary and conventional channels to seamlessly integrate and align with branding, image, market trends, demographics, target audience and business requirements.

• Provides a high level of technical knowledge, as well as a holistic approach and initiative to uncover the intricacies of a brand’s business objectives and industry.

• Offers a fresh perspective, strong organisational skills, financial acumen, an entrepreneurial drive and more than 17 years industry experience in developing & executing high-quality strategies, campaigns and marketing programs that achieve strong commercial, functional and financial outcomes.
   

Motivated by opportunities to make an impact through marketing, driving complex initiatives, strategy and integrated marketing programs to achieve audience cut through and business results.